In a business brief about the drivers and barriers for business models for circular economy, REES researchers Oksana Mont, Andrius Pleypys, Julia Nussholz and Katherine Whalen present the following key messages:

• Transforming present production and consumption systems towards Circular Economy will require that new models for value provision are devised by companies and accepted by customers
• Numerous factors drive companies towards initiating the shift to more circular resource flows
• Businesses face many barriers on their way towards circular business models
• There is opportunity to collectively work on reducing existing barriers and enhancing drivers and factors that may facilitate companies to shift to circular business models

Business model innovation for a Circular Economy Driver and Barriers for Swedish Industry